I have been thinking about this for a while now, and asked myself why is it that so many new blogs fail and how do you increase the chances of success?
Because how is it that the blogger, who is straight in the back and with sharp keys that sews has started his project, after a while thins out his efforts more and more? To finally be forced to see their hopes shattered and the blog as yet another victim of such a gloomy blog cemetery.
With this reflection, I hope to be able to help any blogger out there avoid common pitfalls while reminding myself of what I need to do to stay on track.
Not always a dance on roses
First of all, we can state that it is a rather challenging project to say the least to start a blog.
Especially if you see it as a possible weapon in the marketing of your business. And that you get paid for the effort is certainly no guarantee, at least not if we are talking financially.
Because even though blogging can do good for the general well-being, such feelings unfortunately do not pay the rent…
Many are the bloggers who eventually notice that no matter how many hours they spend putting together post after post, they get no reward at all for the effort.
New blogs are created every hour, but as you know, there are many that never become anything. They must never see the fruits of their labor, neither when it comes to traffic nor income.
But I am convinced that the chances of you succeeding are higher if you avoid a number of significant mistakes that would otherwise surely send a blog straight into nothingness.
1. Bad Content
Over the years, I have seen many blogs with surprisingly good content – and then they are surprised when their blogs do not become successful.
The blogs that succeed are of high quality and have unique content. They are also written with good language and good grammar (here, however, I want to emphasize that it does not have to be so) and above all, they tell something interesting to the reader.
It really does not matter how good you are at marketing, search engine optimization or design – people visit blogs to read interesting posts.
So if you have nothing interesting to say or do not take the time to create unique and well-written content, you will have a tough future as a blogger.
2. Inadequate navigation
When a reader comes to your blog, make sure that it is as easy as possible for them to read more posts than those that are currently on your front page.
Unfortunately, many blogs have poor navigation which means that the visitor only reads the first post and then clicks on the back button.
And remember that it does not matter how good your content is if no one can find it.
Therefore, your homepage should contain clear links to both your latest and most popular posts so that you encourage your visitors to read your other posts.
How else are you going to make them realize that your blog is a blog they should keep an eye on? In addition, it is negative for your bounce rate that visitors leave after only visiting a single page on your blog.
3. Unclear orientation
This may sound pretty obvious, but before you start a blog you need to decide what it’s all about.
You should present the topic of the blog clearly and then this should be reflected in both your design and marketing.
Many bloggers start writing about one thing and then they happily jump on to the next topic that has nothing to do with the first. And then to the next.
This strategy – or rather lack thereof – makes it almost impossible for your blog to be successful.
How can you get loyal readers who return to your blog regularly when they have no idea what you will be writing about next? No, being a blogger is nothing for jumpers.
4. No social media share buttons
One of the easiest ways to increase the number of repeat visitors to a new blog is to get your existing readers to recommend it to others.
Even if you think that marketing on Facebook and Twitter feels like a premium for you, it does not have to stop you from having simple share buttons on your blog.
If you use WordPress, for example, there are a plethora of plugins that ensure that your readers can easily share your content with just one click, and it certainly does for other blogging tools as well.
Not having any share buttons is thus an unnecessary obstacle to getting more readers that you can easily fix.
5. Not even a basic search engine optimization
You really do not have to be an expert in search engine optimization to be able to run a successful blog, but neglecting basic search engine optimization will mean that you are always one step behind the competition.
And to learn basic SEO, just spend a couple of hours on Google. It’s definitely worth it to avoid the risk of your blog ending up in the black holes of search engines and never being found.
As I said, good content is the key to wind in the blogsail, but your content must not be like a needle in the haystack Internet. This is where search engine optimization comes into play.
6. Too few updates
Finally, we have this with how often you update. Even if you start your blog with 50 new posts in three weeks, you must regularly publish new posts if you want your blog to be – and remain – popular.
No rest and no peace in other words. And writing posts on posts certainly feels easy as pie when you start the blog, but after a couple of weeks you might start to get tired and move on to something new.
Successful blogs usually publish new content at least once a week, preferably more often, and it is the knowledge that new and interesting content is coming that makes people return regularly.
So that a blog is successful is therefore no coincidence – it is blood, sweat and tears that count.