Organic Traffic Definition

What Is Organic Traffic?

The term organic traffic refers to the visitors who come to your site when they click on the organic search results in a search engine. The clicks themselves cost nothing and it is free to be included in Google and other search engines.

The organic traffic consists of the visitors who find your web page after clicking on an organic search result in Google or other search engines. Another word for this is organic visitors.

Organic traffic is one of several types of traffic that a website can get – others are direct traffic, social traffic, paid traffic and traffic via links from other websites. The organic visitors come as a result of you having created content on your site that ranks well in the search engines.

What is direct traffic?

Direct traffic is defined as visits that do not come from another website or SERPs.

In the past, direct traffic was associated with visitors who entered the address of your page manually or had saved the page as a bookmark or favorite, but today it’s not that simple.

There are studies that show that a certain percentage of your direct traffic is probably organic traffic that has not been analyzed correctly.

Why is organic traffic important?

Organic traffic from Google and other search engines is important for several reasons:

  • Converts well: Thanks to this trust, organic traffic often converts better than other traffic sources.
  • Profitable: It is often cheaper to hire an SEO consultant or search engine optimizer to rank well and get more organic traffic than to pay for ads in the long run.
  • Long-term: To create a presence in the search engines is to invest in getting an increasing amount of organic traffic in the long term.
  • Accurate: Your page is displayed in the right context. It appears when someone has searched for a specific question that you answered in a good way.
  • Builds trust: People feel more confident in companies and websites that rank high in the search engines.

How do I get direct traffic to my website?

If you get more direct traffic to your website, it usually means that your brand grows.

You can influence your direct traffic in several different ways, among the most common are marketing campaigns aimed at spreading awareness of your brand.

It can be anything from banners on social media to jingles on the radio. In SEO, people usually talk about Google Ads, social media and email as three of the most common ways to generate direct traffic to your site.

Benefits of organic traffic versus paid ads

There are several benefits to organic traffic over paying for ads, such as Google CPC marketing:

1. A long-term investment

An advantage of organic traffic over paid ads is that it often continues to come in day in and day out, year after year. Ads only provide traffic as long as they are up and as long as you pay for them.

Of course, it costs money to produce content that can rank well and attract organic traffic. But the biggest cost is in the initial stage when you create your content.

Then it’s in the search engine. If you have a good strategy for Google search engine optimization, the site can rise in rankings and attract more and more traffic over time.

2. Cheaper with organic traffic

The main advantage of investing in getting more organic traffic is that it does not cost anything in itself. You pay nothing to join the search engines.

Nor do you pay anything for every click someone makes on the search results.

Compare that with, for example, Google Ads where you have to pay a sum of money every time someone clicks on an ad – regardless of whether they buy something from you or not.

3. Converts easier

A third advantage of organic traffic compared to Google Ads is that visitors who found your website in a natural and organic way tend to convert better and become customers faster compared to paid traffic.

NO, paid ads does not increase your ranking in the organic feed

Organic traffic and purchased traffic do not affect each other in a direct way, although of course synergies can arise between the traffic.

As if by appearing several times in the search result, you can increase the chance of clicks.

And of course it can happen, but many people mistakenly believe that purchased traffic causes Google to reward the specific website even in the organic flow.

It’s not like that. There is no direct impact between organic and purchased traffic, and Google is very careful to highlight that.

How do I see how much organic traffic the site gets?

There are several ways to see how many organic visitors your website has.

The most common ways are to use Google Analytics or Google Search Console:

Google Analytics

Analytics is Google’s program for analyzing traffic sources to a website and how visitors move on the site. Organic traffic is one of several traffic sources that you can analyze with Google Analytics.

Google Search Console

Search Console is Google’s tool for webmasters where you can see, among other things, which pages are organically exposed in the search results, how many clicks they received and which keywords and search phrases generated traffic.

Be patient – organic SEO takes time!

Take your time, yes. Having patience is perhaps the most important thing when it comes to organic SEO.

Because it takes time, even if you are really good and invest a lot of resources. And it’s a marathon with no shortcuts. Many small increases help to eventually build proper traffic.

If you want fast effects, then ads on Google and social media apply. But then the visitors cost what you get. This is the big and definitive argument for why organic is so much better; The visitors that would cost per click come for free.

Or yes, it will not be free. But once you build recurring organic traffic, you do not have to pay for every click. And keep in mind that it does not have to be about choosing between SEO or SEM.

Working both organically and with ads can be a great way to broaden your traffic.

How do I increase organic traffic from Google?

To get more organic traffic, several pieces of the puzzle need to fall into place. But it’s almost always smart to work on increasing the amount of organic visitors to a website because it provides a high ROI – return on investment.

It often pays to hire an SEO agency for help with search engine optimization in Google.

Creating good content

Creating good content – content – on the site that responds to what searchers are looking for is important. To be able to write good articles, it pays to first do a solid keyword analysis.

This way you get what people are looking for and then you can create content accordingly.

Ranking Tips:

In addition, your website often needs links from good and relevant websites. Google sees this as “votes” because your content is worth reading, which results in a better ranking.

If you create good content, you can get links in a natural way. In addition, you can actively build links – but be careful! If you do it wrong, Google may perceive it as an attempt to manipulate the search results and punish you with lower organic ranking as a result.

It is also beneficial if your website is SEO-optimized from a technical perspective. Therefore, technical SEO can be a profitable investment to increase the organic traffic.

Do I need more than just organic traffic?

The simple answer is yes, you do. However, it is a long and demanding process where you have to work long-term to succeed in your field, especially if there is high competition.

If you put in the work and find gaps and keywords where you can rank, anything is possible.

However, you have to ask yourself the question; How critical is traffic to your business model? If you work in E-commerce, it can be deadly for a company if you lose traffic and then the smartest thing can be to also generate direct traffic via marketing so as not to risk losing too large a share.

Is organic traffic enough?

If it is now so profitable to invest in getting a lot of organic traffic – should I then invest everything in it and ignore other traffic sources?

Is organic traffic enough? As I mentioned before, the answer may vary depending on the site. Many times, the organic visitors give such a high ROI that it feels wasted to spend money on, for example, CPC ads and social media.

At the same time, there are advantages to spreading the risks and not building up one’s entire digital presence with just one strategy.

From time to time, Google and other search engines update their algorithms. Every time, there are always some sites that happen to be bad, fall in the rankings and lose a large part of their organic traffic as a result.

If you are unlucky and end up in such a situation, you are probably happy if you are not completely dependent on organic visitors but also have a certain amount of traffic from, for example, social media, advertisements and from other websites.



This article has been reviewed by our editorial board and has been approved for publication in accordance with our editorial policies.

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