How Do You Monetize On TikTok?

How do you monetize on TikTok?

There are two main ways to monetize and make money on your TikTok profile. The usual way is influencer marketing, which means you promote brands or products in your videos.

This basically means having sponsored advertising videos that would generate sales for the brand or product.

The other way to make money on TikTok is to market or sell your own products or services in your videos.

Whether you do influencer marketing or market your own brand, you need a solid traction on your profile.

This means that you will need many followers, likes, comments and impressions before your profile attracts enough engagement for the ads to be worthy of the brand.

Typically, you need at least 100,000 followers and hundreds of comments per video.

But, to really make money on TikTok, you (probably) need to have at least 10,000 followers, but preferably up to a million.

The best way to gain followers is to understand what your target market wants to see and upload quality content to them several times a day.

Addison Rae

One of those who managed to make money on TikTok is Addison Rae Easterling, who last year raised a full 5 million dollars.

Just like on Instagram, it is often people rather than brands and companies that are the big stars.

But that does not have to stop you running a small business.

  • On the one hand, you can create an account with you as a starting point, where you start from your company and your products and visions. Make it personal!
  • You can also make people want to follow you and your lifestyle, and thereby make people like what you like

Is it possible to make money on TikTok?

Many have lost revenue sources under Corona and are looking for new ways to make money.

Social media is a channel many people watch, and many smart (and small) companies have increased revenue by primarily building brands on Instagram, Facebook and YouTube.

So where does TikTok fit into this equation?

TikTok is growing the fastest of all social media

First, TikTok is the fastest growing social media, and profiles like Addison Rae Easterling have shown that it is possible to make money on TikTok.

There are also TikTok calculations that show how much you can potentially earn.

The question is rather HOW do you make money on TikTok, and what would the investment cost?

How much money can I make on TikTok?

How much money is very different for each profile. You can generate anywhere from $ 50,000 to $ 150,000 per brand partnership.

This of course depends a lot on your location, profile niche, target group, profile involvement, etc.

How long will it take to become a TikTok influencer?

It usually takes about four to eight months to get a fixed traction and sequence.

This is mostly due to your content, as some profile 100,000 followers in the first month. These profiles have created high quality content with very good engagement rates.

If you live in a country with many TikTok users, such as the United States, India, Russia or Turkey, you can become influential much faster because your potential audience is much larger.

This can of course mean that the competition is also greater.

Before you can make money on TikTok, go through these 10 steps

Of course, you will not make money on TikTok from day 1, and this of course applies to most bets.

Therefore, wait with the call to the marketing manager at Nike and first go through the following 7 steps to get ready to succeed at TikTok. (You have probably already read some of these steps, but hey do me a favor and read them anyway ;).

1. Livestreaming

What makes the box office ring when you livestream on Tiktok are gifts from your viewers. They can give you anywhere from $ 1 to $ 5000 which means you can make big money online at Tiktok.

The prerequisites for this are the following:

  • You must be 16 years old.
  • Have at least 1000 followers.
  • Your balance must not show below $ 100.

2. Make money on TikTok through corporate collaboration

Corporate collaboration at Tiktok works in the same way as with other social media.

Initially, you need to build a respectable following within a specific niche, then companies need to think your audience is lucrative so they can make money.

Finally, you need to agree on what your fee should be per post.

Note, however, that requiring written contracts to avoid scam companies.

3. Import products and resell

When you have built up a considerable amount of followers, your opportunities to make money on tiktok expand, and one of the most lucrative approaches is to import products from abroad and sell locally.

That way, you can make huge money if you do it right.

Calculation example:

  • Buy 100 cheap external hard drives on Aliexpress, let’s say they cost USD 10 each.
  • Sell each for USD 60.
  • Then you earn USD 50 per product sold, so if you sell them all at Tiktok, you will ultimately earn USD 1000!

4. Build your brand on TikTok

This is not nuclear physics. Be clear about who you are, why you do what you do and who will love your product or service (target group).

Once you have answered these questions, create videos according to your answers.

Do not try to please everyone. Ask yourself questions like:

  • Should my videos be funny, spicy or serious?
  • How do I want viewers to see me? As an authority or a source of inspiration?
  • How often should I create videos?

5. Understand your audience

For example, you can not market sushi products to vegans if you have many followers who do not eat meat.

So it is important that you understand your audience, in this case your followers.

Analyze the age group, gender and interest they belong to. This way, you can target your ads that lead to higher conversion and more money.

6. Publish videos regularly

You want a regular schedule so your followers know when to expect what. The advantage is that on the one hand you build loyalty and trust, and on the other hand you discipline and organize your own work.

To end up for you on tiktok, this is also a prerequisite. Also, your audience knows when it’s Sunday, if you usually publish on Saturday, that they should check your tiktok to see your latest clip.

Furthermore, you should maintain the same aesthetics over the films. If you e.g. has a black and white style and has been consistent with this, so you can not suddenly switch to colors with vibrant filters.

7. Interact with your followers

To make money on tiktok long term, you need to interact with your followers. Respond to comments, even the negative ones, because you want your followers to think you care about them.

Then it is actually your audience that gives you your income, so it is only reasonable to give back a nice or funny comment.

More communication points are to run Q&A sessions, i.e. questions and answers-clips where your followers can ask questions and where you have the opportunity to tell about yourself and your experiences in the long run – something that builds strong bonds.

8. Create content that people really want to see

You are your content. If you produce bad or irrelevant content, you will fail.

TikTok and other social channels are no game, those who succeed spend an enormous amount of time.

All content you create needs to feel fresh, new, unique and of course interesting.

For many influencers on TikTok, this means posting several posts per day.

What types of posts work on TikTok?

The site has published a list of 21 types of posts that provide engaged viewers.

  • Answer Questions by Posing as Song Cover Photo
  • Satisfying / Calming Videos
  • Fruit Cutting
  • Voiceovers
  • Life in Quarantine
  • Science Experiments
  • Makeover Videos
  • Tutorials Workout Videos
  • Food / Cooking Videos
  • Freeze-Frame Videos
  • Videos of Your Daily Life
  • Live Videos
  • Social Media Challenges
  • Videos Based on Trending Hashtags
  • Dance Videos
  • Song Imitations
  • Dialogue Reenactments
  • Cute Animal Videos
  • Making Art

Do you think that the types of posts do not work for you and your company? I understand.

But with a little creativity, you can tweak them to create content that both engages the viewers, and that feels right based on your brand.

9. Get followers

Of course, if you want to make money on TikTok, you need followers.

In principle, you succeed by performing steps 4 and 8 in an optimal way.

Addison Rae Easterling has over 50 million followers.

Are you ready to take up the fight?

As I mentioned before, to really make money on TikTok, you (probably) need to have at least 10,000 followers, but preferably up to a million.

The best way to gain followers is to understand what your target market wants to see and upload quality content to them several times a day.

10. Do not stagnate – improve your clips over time

The last tip is to improve your video production over time when it comes to sound, image and overall feel.

Because in the end, in order to make money on tiktok, you have to create great looking and emotionally interesting movies.

Therefore, check out this video lesson to learn more about video and audio production:

Who can make money on tiktok?

Many people live in the notion that only celebrities can make money on tiktok, but that is a long-standing watered-down fact.

Nowadays, with a little creativity and finesse, you can create a video that goes viral in just a few days.

Then you can follow it up with a series of high-quality, fun and sensational films and voila – the revenue rolls in.

Have fun, be creative and do not take yourself so seriously, you have great potential to make yourself a pick with tiktok.


As I mentioned in the title of this article that this journey is not going to be easy by any means. So you have to stand out from the crowd, which requires a creative work height that only a few count.

Also check out this video I found on Youtube if you wanna learn more:



This article has been reviewed by our editorial board and has been approved for publication in accordance with our editorial policies.

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