Blog Definition

What Is a Blog?

A blog is a form of website with posts, or articles, listed in chronological order from the most recent to the oldest. Usually the posts are published regularly and are written by one person.

Private individuals most often use blogs to publish their thoughts and reflections within different areas of interest.

What is written has not been published anywhere else before, for example in a newspaper. Professional bloggers e.g. politicians, experts and consultants most often use weblogs to create opinion and convey their opinions or to show up their knowledge and skills in their particular field.

Blogs are exclusively written for web.

What exactly is a blog?

Social media is a word or phrase that occurs more and more.

If you are not on social media, you are basically not there when the talk goes. One of the basics of social media, and something that has become a well-known phenomenon, is blogs.

All more or less known or unknown people blog and in recent years companies have also hooked on. But what is it really? What is a blog?

The word blog comes from English and is an abbreviation of weblog, a diary or journal online simply. The posts must be periodically published where the most recently published post always ends up at the top.

It is often said that the first personal blog was started in 1994 by the American journalist Justin Hall.

However, the big breakthrough for blogs came in 2004, according to Wikipedia, when blogs became a way to communicate quickly out information after the Tsunami in the Indian Ocean.

The role of bloggers today, however, is much greater than that. They are personal diaries, journalistic information, debate forums, information pages on specific topics and more.

To blog is to publish

Blogging is not so much about what you write about, but more about the way you can do it.

It is a way of publishing, a straightforward and flexible one that is usually also very straightforward and easy to handle – both in terms of updating and reading the page itself.

The launch of new publishing systems that are easy to use and install has enabled anyone to start a blog today. The most common publishing system today is without a doubt WordPress.

This program, which has developed a lot over the years, is today very easy to both install and use to make daily posts with texts, pictures and videos.

Different kinds of blogs

There are many different types of blogs today, which often focus on a particular topic.

Here are some:

  • Baking blogs – a blog with a focus on baking, with associated recipes.
  • Company blog – for news and “thought leadership” in the industry / vertical in which the company operates. Can also be a way for the company to appear on Google.
  • Interior design blogs – Inspiration for how to decorate at home.
  • Food blogs – for recipes and inspiration in the kitchen.
  • Political blogs – as a way for people involved in politics to be seen and heard more.
  • Travel blogs – Pictures and impressions from cool destinations.
  • Exercise blogs – as the name suggests to both inspire and give tips on exercise, diet and a healthy lifestyle.

It is often the imagination that sets the limits for what blogs contain.

A tip when creating your own blog is that you think about which niche you are addressing – How can your blog give your readers value?

Comments and pings

Communication is important for blogs. Some people say that you have to have a commenting function to be able to call yourself a blog, others do not agree.

In any case, it is clear that the direct communication with readers via comments is a style-forming, though not unique, phenomenon.

Another feature is so-called trackbacks (or pingbacks), which is a kind of comment between blogs, again communication in the center.

  • Blog A writes blog posts.
  • Blogg B reads Blogg A’s blog post and writes his own post, which links back to Blogg A’s post.
  • Blogg A’s blog system notes the link as a trackpack from Blogg B, and publishes a link back among the comments to the blog post – automatically.

In terms of content, the blogs differ markedly, but many follow a reasonably established form, consisting of a more relaxed and personal tone.

Fast short entries are common.

The opportunity to comment in blogs is often what makes blogs interesting and the discussions that arise can add a lot.

Not infrequently, the discussions and knowledge conveyed in the comments can provide more than the blog post itself. Just keep in mind that if you are going to enable comments that spam more times than not will occur, just a heads up.

How to start blogging

Here’s how to start a blog:

  • Select a publishing tool. You can use Webnode or a free tool like WordPress, depending on how technically savvy you are. There are also other tools such as Bloggo.
  • If you use WordPress, do not forget to get a good web host.
  • Read about how you can make money through affiliate marketing, which is a great way to make extra money through your blog. Some even make a living from blogging (though it takes a lot of work to succeed). An important aspect of this, however, is to write content such as 1) that people want to read (search for) and 2) search engines that, for example, Google or Youtube like.

The difference between a blog and a website?

Although the idea from the beginning of blogging from the beginning was to have a kind of personal diary online, blogging has become so much more nowadays.

It is both a way for the blogs and for companies to market themselves. For example, you can have a blog as part of your website and thereby make you more visible online.

In order for you to be visible, it then wants your website (and blog) to be search engine optimized.

A blog also has certain concepts that are more common than on a “regular website”.

Comments and Pingbacks

As I have mentioned before, many blogs have the opportunity to leave comments (from, for example, other bloggers or visitors) on the post.

As with much else, however, it is not always so black and white – for example, some blogs choose to turn off comments to avoid a lot of spam and more.

Another feature that blogs can have is so-called pingbacks (also called trackbacks). For example, if person A writes a post that links to person B’s blog, a so-called pingback appears in the comments in person B’s blog (which means that a link is published back automatically).

This is a feature that was more common before but to some extent remains – WordPress uses it for example, although there are extensions to turn off pingbacks.

Blog: RSS

There are also so-called RSS feeds (RSS stands for Really Simple Syndication), which you use to subscribe to blogs that you like.

In this type of feed, you can easily see which posts are new.

In addition, the blog usually has an easy-to-use publishing tool (which makes it possible to quickly publish new posts), categories for the blog that the user can define themselves, and direct links to the respective blog posts.

It is also common for posts to be structured in chronological order (with the most recent posts first).

I can also feel that blogs often become a little more informal in their language, whether it is in Swedish or English. It should be quick and easy to both publish and read posts in a blog simply.

Blogging related terms


Think of it as a blog, albeit in video format. Youtube, among other things, is a common medium for this.

This may be an option for you who prefer camera over writing. The best thing is to test which format suits you best!


A meta blog is basically a platform that discusses many different blogs, either concerning what it is like to blog, or things that happen in the blog world.

The blog commentators are an example.


Microblogs are a blog that is in some way limited in the amount of content you can fit in a post.

Some examples are social media such as Twitter (which only allows 280 characters per tweet), and Instagram (where photos and associated captions can be seen as a micro-post).

Facebook pages can to some extent be seen as microblogs.

Microblogging is a great option to use if you only have your phone with you when posting to your readers.


I hope you enjoyed this article and that you learned something interesting about blogging. If you have started a blog yourself, your next step is to publish your first blog post and work on your content.

Feel free to read my other articles on how to blog and make your blog grow.



This article has been reviewed by our editorial board and has been approved for publication in accordance with our editorial policies.

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